{"id":11477,"date":"2026-01-18T18:33:34","date_gmt":"2026-01-18T17:33:34","guid":{"rendered":"https:\/\/www.jobprofile.ch\/?p=11477"},"modified":"2026-01-18T18:34:02","modified_gmt":"2026-01-18T17:34:02","slug":"lost-in-your-own-job-when-you-can-no-longer-explain-what-you-do-and-ai-is-knocking-at-the-door","status":"publish","type":"post","link":"https:\/\/www.jobprofile.ch\/en\/lost-in-your-own-job-when-you-can-no-longer-explain-what-you-do-and-ai-is-knocking-at-the-door\/","title":{"rendered":"Lost in your own job. When you can no longer explain what you do (and AI is knocking at the door)"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_margin=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767099758430{margin-top: 50px !important;}&#8221;]<span style=\"font-weight: 400;\">Recently, several people have come to see me with the same professional distress:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cLeslie, I\u2019m completely lost\u2026 I earn a good living, I have a position of responsibility, but I no longer know why I get up in the morning.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The typical profile? Surprisingly consistent. Executives, managers, directors, senior experts with responsibility and comfortable salaries. People who have \u201cmade it\u201d on paper. And yet, an inner void. An identity fog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They all share the same symptom: deep exhaustion, not physical, but existential. They are completely lost.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100458616{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>The revealing test: one simple question<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cExplain your job to me in two minutes, as if you were talking to your 15-year-old nephew. What do you actually do? What are you for? What value do you create?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result was staggering. And frightening.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awkward silences, evasive looks, stammering, retreating into abstract corporate jargon (\u201cI manage flows,\u201d \u201cI optimize synergies,\u201d \u201cI coordinate interfaces,\u201d \u201cI work cross-functionally\u201d). An inability to define the tangible value they produce.<\/span><\/p>\n<p><strong>When you can no longer simply explain what you do, the link between you and your work is broken.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">These are not isolated cases. We are living through an epidemic of professional disorientation. This crisis of meaning, which anthropologist David Graeber brilliantly identified under the provocative term \u201cBullshit Jobs,\u201d is no longer a marginal theory. It is a lived reality for a significant share of the <a href=\"https:\/\/www.jobprofile.ch\/en\/outplacement\/\">working population.<\/a><\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100050049{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>1.The erosion of meaning: when tasks no longer form an identity<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This great blur affects all categories:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">department heads who \u201cmanage a bit of everything,\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">deputies who \u201ckeep the machine running,\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">coordinators, secretaries, assistants, cross-functional specialists,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">managers who orchestrate, support, monitor, and control.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Roles that exist within organizations\u2026 but are often impossible to explain clearly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because many professionals, drowning in complex processes, endless meetings, and PowerPoint reporting, have lost sight of their real impact. These so-called polymorphic or cross-functional roles were built by stacking tasks, missions, and emergencies. Not by design, but by inheritance. People are told what to do, but rarely what their true role is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your day consists of answering emails to prepare a meeting whose purpose is to debrief the previous meeting, the question of \u201cwhy\u201d becomes painful. Recognition is lost \u2014 not financial, but intellectual and moral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result: people define themselves by tasks. But tasks do not define you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can execute actions without ever understanding your contribution.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You do things, but you become nothing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet \u201cmeaning at work\u201d rests on three pillars: understanding your contribution (I see the result of what I do), a sense of usefulness (what I do serves something or someone), and ethical coherence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, these three pillars are often broken. The individual becomes an interchangeable cog. The inability to explain one\u2019s own job is the ultimate symptom of this alienation. If you cannot explain it clearly to a child, your role is probably too diluted, too abstract \u2014 or worse, useless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This brutal realization is what makes these professionals unhappy. They realize they are trading their life time for money, without any other satisfying return.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100591399{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>2.The AI tsunami: revealing and amplifying the crisis<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is on this psychologically fragile ground that the \u201ctsunami\u201d of generative artificial intelligence arrives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the flood of information about AI, predictions about disappearing jobs, skills to acquire, tools to master\u2026 many experience a silent anxiety. Alarmist articles, World Economic Forum reports, LinkedIn posts claiming \u201c85% of jobs in 2030 don\u2019t exist yet,\u201d YouTube videos titled \u201cThese 47 jobs will disappear before 2028\u201d\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The human brain, already in existential distress, switches into survival mode: total panic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If loss of meaning was a chronic illness, AI is an acute crisis. Uncertainty about the future, lack of visibility and perspective become almost psychologically traumatic for many. It\u2019s a form of paralysis: we know we must move, but fear freezes us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One person told me: \u201cHow can I retrain if I don\u2019t even know who I am today?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And indeed:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The first challenge is not training.<\/span><\/li>\n<li><strong>The first challenge is self-understanding.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AI does not create the identity crisis. It merely reveals it. It acts as a mirror. It shows very clearly what a machine can do \u2014 and what still belongs deeply to humans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real question is not: \u201cWill my job disappear?\u201d<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But rather: \u201cWhat do I do that a machine will never be able to replace?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until you can answer that, you are navigating without a <a href=\"https:\/\/www.jobprofile.ch\/en\/career-coaching\/\">compass<\/a>.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100607183{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>Generalist roles in the crosshairs<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The dominant narrative is anxiety-inducing: \u201cAI will replace X% of jobs.\u201d And for the first time in the history of industrial revolutions, it is not blue-collar workers on the front line, but white-collar workers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My observations align with forward-looking studies (notably those by Goldman Sachs and the IMF). Here is a non-exhaustive list of roles I see suffering the most today:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">traditional department heads,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">executive assistants,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">office managers \/ polyvalent assistants,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">generalist heads of administration and finance,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">junior controllers spending their lives copy-pasting Excel files,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">middle managers whose only real power is approving expenses and enforcing schedules.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Their common denominator? Their added value was mainly based on three things that AI now does better, faster, and without coffee breaks:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">collecting, centralizing, and redistributing information,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">coordinating schedules and tasks,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">checking that people do what they were told.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Large Language Models excel precisely at this: summarizing, writing, planning, organizing data. Today\u2019s tools (Notion AI, custom GPT agents, Zapier + Make + Claude Projects, next-generation ERPs, etc.) do exactly that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your job mainly consists of \u201cbridging\u201d two departments that don\u2019t talk to each other, or reformatting Excel data into Word documents, AI is already doing your job.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100257349{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>The end of the petty boss<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jobs based on surveillance, control, compilation, procedural writing, and information circulation will also disappear or be absorbed by intelligent systems. The old \u201ccommand and control\u201d model \u2014 roles whose primary function is to monitor employees, check their work, and pass orders downward (and reports upward) \u2014 is already dying. AI will finish it off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern information systems now have enough data to perform this \u201ccontrol\u201d role far better than humans. Dashboards update in real time. Machines detect performance anomalies faster than any line manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your added value as a manager boils down to being a \u201cwhite-collar foreman\u201d or an information relay, your role is destined to disappear quickly. Its value has become highly questionable. Humans no longer belong in pure surveillance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result: these roles become empty shells. Employees feel it viscerally. They sense, vaguely but painfully, that they have become the weakest link in the chain.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100315182{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>The brutal question no one dares to ask<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Faced with this bleak picture, the natural reaction is panic. Everyone talks about \u201cupskilling.\u201d But training for what? The market is flooded with thousands of AI tools and courses sprouting everywhere. Too much choice kills choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fundamental mistake is to think we must learn to code or become technical AI experts. That is not the issue for most of us. The real challenge is learning how to collaborate with these tools to augment our human value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is one professional category for whom technological ignorance is no longer an option: leaders.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The urgency of technological competence at the top<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Should leaders who do not understand technology and AI be urgently removed? The question is brutal, but the answer tends toward yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not in the way you think. It\u2019s not about removing them. It\u2019s about urgently pulling them out of their deadly comfort zone and putting them back into motion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For decades, it was socially acceptable for a CEO or manager to say with a smile: \u201cOh, technology isn\u2019t my thing, I have a CIO for that.\u201d That posture is now organizational suicide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, technology is the business. AI is redefining business models, value chains, and customer relationships. A leader who does not understand the capabilities, limits, and strategic implications of AI is like a ship\u2019s captain who doesn\u2019t know how an engine works: they may set a direction, but they won\u2019t know whether the ship can get there until it\u2019s too late.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A manager who does not understand what AI will actually do in their department over the next 24 months will, in practice, be harmful to the organization. They will make decisions based on obsolete intuitions, slow projects out of fear, and block younger generations who grew up with these tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technological literacy has become a core leadership skill \u2014 indispensable and decisive for the proper functioning of any organization. This is not about knowing how to program, but about having a deep digital culture to make informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an AI-driven world, the leader is no longer the one who knows or controls, but the one who gives meaning, listens, connects, and transforms.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1767100371900{margin-top: 50px !important;}&#8221;]\n<h2><span style=\"font-size: 18pt;\"><strong>Conclusion<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The vertigo felt by the professionals I meet is healthy. It is the alarm signal of a system at the end of its rope.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is not here to replace us.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>It is here to force us to become interesting again.<\/strong><\/p>\n<p><strong>So, can you say who you are professionally \u2014 without using your job title?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">See you in the next post for a three-step guide to professional awakening.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_margin=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,37,33,32],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lost in your own job. 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