{"id":11627,"date":"2026-06-15T17:02:23","date_gmt":"2026-06-15T15:02:23","guid":{"rendered":"https:\/\/www.jobprofile.ch\/?p=11627"},"modified":"2026-06-15T17:02:39","modified_gmt":"2026-06-15T15:02:39","slug":"spacex-didnt-just-launch-rockets-it-relaunched-a-forgotten-dream-about-work","status":"publish","type":"post","link":"https:\/\/www.jobprofile.ch\/en\/spacex-didnt-just-launch-rockets-it-relaunched-a-forgotten-dream-about-work\/","title":{"rendered":"SpaceX didn\u2019t just launch rockets. It relaunched a forgotten dream about work"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_margin=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453618406{margin-top: 50px !important;}&#8221;]<span style=\"font-weight: 400;\">When SpaceX went public this week, most of the conversation circled a single number: Elon Musk\u2019s net worth, now past a trillion dollars on paper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the more important story wasn\u2019t the billionaire at the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was the people underneath him. According to the New York Times, roughly 4,400 current and former SpaceX employees (engineers, technicians, welders, operators, early hires) became millionaires through the listing. Around 400 of them now hold stock worth $100 million or more. One former welder who joined in 2015 with $10,000 in options watched his holdings jump by more than a million dollars on the first day of trading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the part Europe should be paying attention to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because SpaceX didn\u2019t just create wealth. It revived an idea that much of Europe, and Switzerland in particular, has quietly let slip: <strong>that work should offer more than a salary<\/strong>. It should offer participation, ownership, meaning, and a real share in the upside of what you help build.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that matters more today than most leaders realize.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453655172{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>Survival mode<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The old social contract is weakening. Pensions are under pressure, inflation erodes purchasing power, housing feels out of reach, and younger generations no longer trust that stability alone guarantees security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, a quieter crisis is unfolding inside companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more than two decades I have worked directly with professionals across Switzerland, executives, managers, entrepreneurs, employees. Every week I sit with people from large corporations, SMEs, public institutions, startups, and international organizations. And what I\u2019ve seen over the past few years is alarming.<\/span><\/p>\n<p><strong>People are exhausted. Not only physically, psychologically, emotionally, existentially.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">More burnout than ever. More disengagement. More frustration. It is especially visible inside large corporate and institutional structures, where people increasingly feel cut off from meaning, ownership, and impact. In French-speaking Switzerland in particular, the fatigue and resignation have become impossible to ignore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People no longer talk about work with excitement. They talk about survival.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More and more of them tell me the same thing: \u201cI\u2019m fed up with my job, but I have to pay the bills.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That single sentence says everything. Behind it lies a profound break between people and the meaning of what they do every day.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453693273{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>Work = transaction<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many employees no longer dream through work, they endure it. They no longer feel they are building something; they feel they are maintaining something. Trapped inside routines, restructurings, reporting lines, and constant pressure, they stop seeing any larger purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, that produces something genuinely dangerous for a society: resignation. People stop projecting themselves into the future. They stop believing things can improve. <strong>They stop engaging<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not because they\u2019re lazy, and not because they lack talent, but because they no longer see the link between effort, contribution, and reward. Work becomes purely transactional. You trade hours for money. You survive. You repeat. You keep going because responsibilities force you to: children, rent, insurance, mortgages, family. But inside, the flame slowly goes out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may be one of the biggest hidden crises of the modern workplace. Because human beings are not built to live on obligation alone. People need to feel useful. They need progression, ownership, contribution, the sense that they belong to something larger than themselves.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453716738{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>This is where SpaceX becomes more than an American story. It becomes a mirror for Europe<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What people saw in the IPO wasn\u2019t only money. They saw thousands of people participating in something ambitious, meaningful, and nearly impossible, and sharing financially in the value they created. Mission, contribution, ownership, progress, shared upside. Together, those reactivate something deeply human: <strong>hope<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me be honest about what that does and doesn\u2019t prove. SpaceX is an extreme outlier, a once-in-a-generation, $1.77 trillion company. Most ventures never come close, and most employee equity ends up worth a modest sum, or nothing at all. So the case for ownership cannot rest on jackpots. Sold as a lottery ticket, it deserves to fail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And ownership alone does not cure exhaustion. A burned-out team holding stock options is still a burned-out team; meaning, autonomy, workload, and decent management come first, and no cap table repairs a broken culture. But underneath all of that sits a relationship and ownership changes its terms. It turns \u201cI exchange hours for money\u201d into \u201cI share in what I help build.\u201d It aligns risk and reward, rather than asking employees to carry the risk while others keep the reward. That shift won\u2019t fix a toxic workplace. But it can give a healthy one a powerful reason to stay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that is the real lesson worth our attention.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781454058437{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>When will Europe create its own SpaceX moment?<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When will Switzerland build a company where not just the founder, the board, and the investors, but hundreds or thousands of employees share meaningfully in the wealth they helped create?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Switzerland has done it before, in its own way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Logitech was born in the village of Apples, in the canton of Vaud, founded by Daniel Borel, Pierluigi Zappacosta, and Giacomo Marini, one of the rare Swiss technology stories that fused Swiss engineering, entrepreneurial vision, and Silicon Valley ambition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nicolas Hayek did something comparable for another era. With Swatch, he didn\u2019t just create a product; he restored confidence in an entire industry, bringing design, energy, and industrial courage to a sector that had nearly lost its battle against international competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More recently, ON has shown that Switzerland can still build global brands. Olivier Bernhard, David Allemann, and Caspar Coppetti created a company that went global, with Roger Federer adding not only visibility but symbolic legitimacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These examples matter, because they prove Switzerland is perfectly capable of producing entrepreneurial energy. But they also show how rare these moments have become.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where are today\u2019s Swiss founders with the same charisma, obsession, and capacity to mobilize people around a future bigger than themselves? Where are the entrepreneurs who make young people say, \u201cI want to work there, because something important is being built\u201d? Where are the companies in French-speaking Switzerland that make people feel they aren\u2019t just taking a job, but joining a mission?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are not starting from nothing. Switzerland has EPFL, ETH Zurich, world-class research, deep science, medtech, biotech, robotics, AI, life sciences, climate innovation, precision industry, finance, and cybersecurity. There is talent. There is capital. There is intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But too often, the paradigm stays conservative. We still build companies where equity is concentrated too narrowly. We still think in terms of salary packages rather than <strong>ownership <a href=\"https:\/\/www.jobprofile.ch\/en\/culture-analytics-consulting\/\">culture<\/a><\/strong>. We still ask employees to take risks, accept uncertainty, and work with intensity, without giving them a meaningful share of the upside.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453783984{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>Wealth distribution<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That has to change. Employee ownership shouldn\u2019t be an afterthought. It should be designed in from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yes, in Switzerland this is genuinely harder than in the United States. Equity can be taxed at vesting, and illiquid shares can attract wealth tax long before anyone is able to sell them. That friction is real. But it is an argument for designing ownership deliberately, early, and with proper advice, not for leaving it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every ambitious Swiss and European startup should ask, from day one:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">How do we make employees true participants in the value they help create?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do we put an ESOP, or an equivalent structure in place early enough, clearly enough, and fairly enough?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do we ensure the first employees, not just the founders, accumulate real ownership over time?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do we reward loyalty, contribution, and long-term commitment?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How do we make wealth creation part of the culture, rather than a privilege reserved for the top layer?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because the future of work won\u2019t simply be a war for talent, or salary versus salary. It will be <strong>mission, ownership, stability, and shared wealth creation<\/strong> versus a purely transactional relationship.<\/span>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221; css=&#8221;.vc_custom_1781453852806{margin-top: 50px !important;}&#8221;]\n<h2 class=\"h3like\" style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong>The missing equation<br \/>\n<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The companies that win tomorrow won\u2019t be the ones that pay slightly more. They\u2019ll be the ones that make people feel three things at once:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">I am secure enough to live.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I am inspired enough to commit.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">I own enough to believe that if this succeeds, my life can change too.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That is the missing equation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Europe doesn\u2019t need to copy Silicon Valley blindly, the American model has its excesses, its inequalities, its brutality. But it should learn one thing: people need to believe again that the future can reward courage. That <a href=\"https:\/\/www.jobprofile.ch\/en\/career-coaching\/\">work can create more than fatigue<\/a>. That companies can be vehicles of progress, not just machines for salaries, margins, and shareholder returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next great Swiss or European company may come from climate tech, AI, health, education, robotics, energy, food systems, longevity, or the future of work itself. But if we want people to join these missions with real intensity, we have to offer more than purpose posters and nice values on a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have to offer participation. Ownership. A fair share of the wealth they help create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because the real future-of-work challenge may not only be technological. It is human.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the companies that understand this first will attract the people who still want to wake up in the morning to build something that matters.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_margin=&#8221;50&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15,37,33,32],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SpaceX didn\u2019t just launch rockets. 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